Dagens Nyheter Lördag – a weekendmagazine with interviews, food & beverage, reports and inspiring guides. Printed at glossy paper
A well designed magazine with good paper quality filled with in-depth weekend stories, inspiring guides and pleasurable reading of different feature themes.
A life style magazine that every week reach out to the Dagens Nyheter readers. A fast opportunity to reach a large number of consumers with strong purchasing power, that are involved and curious. At the same time we know DN Lördag is read under calm conditions when readers have more time, are more relaxed and open for new impressions.
FACTS
Saturdays
Readers in Sweden: 575,000
16-24: 5,6 %
25-34: 11,1 %
35-49: 26,9 %
50-64: 29,6 %
65-80: 26,7 %
Gender: men 48,2 % / female 51,8 %

More info: info.dn.se/annonsera/
Ratecard and info: info.dn.se/saturday-magazine-glossy-2015/
Source: Orvesto 1 & 2 2016