Helsingborgs Dagblad provides Helsingborg with local and regional news from the south of Sweden
Helsingborg with surrounding area is the fourth largest population area in Sweden and Helsingborg is a major regional centre of trade, transport and business. Helsingborgs Dagblad is their local newspaper.
FACTS
7 days/week
Readers: 134,000
Reach: 66% of the population in Helsingborg.
16-29: 14 %
30-39: 13 %
40-49: 15 %
50-59: 20 %
60-69: 23 %
70-80: 17 %
Gender: men 49 % / female 51 %
HD-Sydsvenskan is the leading media corporation in the south of Sweden. With two strong subscribed morning papers, the region’s two best ranked news sites, a dedicated regional business news site and two well-established free papers they reach 2 out of 3 inhabitants in the region every day, thus making them the natural choice as marketing partner.
Source: Orvesto Consumer 2015, Sundays