The magazine is received by all 31,500 people in Sweden who have a declared income in excess of 1.5 million kronor
These are very capable people: they benefit others by developing their businesses, they possess unique skills, and they create added value for the wider society and the people around them.
Aside from being the country’s biggest spenders, our readers are also decision makers and decision shapers in the business world. More than half of our readers are in management positions or run their own companies.
FACTS
4 in February, May, October and December
Special edition: Connoisseur Exclusive in December
Reach: 65,000
Circulation: 31,500
Circulation Special Edition: 15,000
16-29: 21%
30-44: 23%
45-64: 37%
65-80: 19%
Source: Connoisseur own survey, 2013, Orvesto SIFO 2013, full year 2013