The Swedish Media Market
As in many other countries the newspaper market in Sweden is undergoing a rapid transformation from print to evermore multi-channel.
However print is stil a very strong player in Sweden and the circulation per inhabitant is number 4 in the world.
Quick facts about Sweden
The third largest country in western Europe
Capital: Stockholm
Population: 9,6 million inhabitants.
Major cities including suburbs:
Stockholm 2,123,300, Gothenburg 928,600, Malmö 656,400
Currency: Swedish crona
Nice to know: The elks
More info: www.sweden.se